The first volley has been fired in what will certainly be another meticulously mapped-out campaign to set up Taylor Swift’s fourth album, “Red,” due Oct. 22.
As she did ahead of her “Speak Now” album two years ago, the singer and songwriter unveiled the first single from the forthcoming collection by way of a live Web chat. On Monday, she introduced the first single, “We Are Never Ever Getting Back Together,” which quickly zoomed to the top of the iTunes Top Songs chart.
The track also immediately generated considerable speculation on who the target of the song might be after Swift said during the 25-minute Web chat that it was inspired by a real-life relationship. Her boyfriends in recent years have included singer Joe Jonas, actors Taylor Lautner and Jake Gyllenhaal and musician John Mayer, many of whom already have figured into her songs. She’s currently said to be dating Kennedy family member Conor Kennedy, and Swift recently bought a $5-million vacation home near the Kennedys’ Cape Cod compound.
She elaborated on the song’s genesis on an interview she gave Tuesday morning on ABC-TV’s “Good Morning America.”
“This guy walks in who is a friend of my ex's and starts talking about how he's heard we're going to get back together,” she said on the show, referring to one of the sessions with her songwriting partners on the track, Max Martin and Shellback. “And that was not the case. So I start telling them the story: Break up, get back together, break up, get back together -- just, ugh, the worst! And I picked up the guitar and [Martin] said, 'This is what we're writing'."