President Obama’s reelection campaign posted almost four times as much content online, and on nearly twice as many platforms, as challenger Mitt Romney’s campaign, a nonpartisan studyof the presidential race has found.
The Pew Research Center’s Project for Excellence in Journalism found the “digital gap” after reviewing online communications from the two camps for two weeks early in June. The group found the Obama online advantage greatest on the microblogging site Twitter, where the Romney campaign was sending out a single tweet a day compared with 29 a day delivered on behalf of Obama. (The study apparently did not measure Twitter traffic from the many individuals in both camps who tweet about the contest.)
The president’s online campaign also posted about twice as many videos on YouTube and put up about twice as many blog items. Amy Mitchell, deputy director of the Project for Excellent in Journalism, said the Romney campaign appeared to be taking steps to “close the technology gap” and would be expected to gain momentum with Rep. Paul D. Ryan added to the Republican ticket. “But there is a long way to go,” Mitchell said, “before the Romney team matches the level of activity of the Obama campaign.”