After more than 40 continuous years on the air, "The Price Is Right" is ready for a major change. It's starting a search for its first ever male showcase model. That's right, men finally will have a chance to wear tight clothing and display floor waxes, pool tables and Jet Skis alongside women.
The hunt for the show's first male model will take the form of a competition Web series that will run on PriceisRight.com and the show's YouTube channel in late September.
As in the rest of the competition shows on the air, the contestants will have to participate in a series of modeling related challenges and in each episode one will be eliminated by the panel of judges. Who can showcase that refrigerator best?
Instead of leaving just one winner, the Web series will produce six finalists. Then it's up to viewers to determine the winner. The winner of that online vote will earn a weeklong stint modeling on the game show starting Oct. 15.
