Apple Inc. has been talking with cable TV operators about an Apple product consumers could use to watch live events and other content, according to a report.
Though the company has not come to a deal with any cable operators, the news is the latest in a long line of rumors of an Apple TV set.
This time, though, the rumors present a much less radical strategy for the TV market. Apple would be putting cable, an older technology, on one of its devices when typically the company jumps into new markets with strategies to revolutionize them.
As for the device, it is unclear whether any sort of deal would be for the current $99 Apple TV, a new version of the Apple TV or something new altogether, like an Apple TV set.