The independently owned Tennis Channel might finally get the draw it has long hoped for during the upcoming U.S. Open tennis tournament: coverage in millions more homes served by cable giant Comcast Corp.
After a bruising three-year battle, the Federal Communications Commission last month ordered Comcast to make the Tennis Channel, which operates from its Santa Monica headquarters, available in the same package of channels as the Comcast-owned Golf Channel and NBC Sports Network.
The FCC voted 3-2 that Comcast had discriminated against the Tennis Channel by shunting it to a less popular, and more expensive, sports tier. The FCC decision marked the first time that a cable operator has been found in violation of federal anti-discrimination program carriage rules.
Comcast earlier this month appealed the ruling to the U.S. District Court in Washington, D.C. However, the cable company is taking steps to comply with the FCC order.