"The Hunger Games" put life into the stagnant home entertainment market this weekend, as fans snatched up 3.8 million DVDs and Blu-ray discs in the title's first two days on sale in the U.S. and Canada.
That's more than either of the last two "Twilight" films, whose launch pattern" The Hunger Games" mimicked. In February of this year, "The Twilight Saga: Breaking Dawn, Part 1" sold 3.2 million DVDs and Blu-rays on its first weekend, while "Eclipse" debuted to 2.7 million units in December 2010.
However, "The Hunger Games" could not surpass "The Twilight Saga: New Moon," which sold 4 million discs on its first weekend in March 2010, when the DVD sales market was somewhat stronger. The first "Twilight" sold 3.8 million DVDs and Blu-ray discs in its debut in March 2009.
While DVDs traditionally go on sale on Tuesday, "Twilight's" studio Summit Entertainment has successfully turned the DVD debuts for its vampire saga into events for teenagers by launching them on Saturdays. Lionsgate, which acquired Summit in January, followed an identical strategy for "The Hunger Games," to great success.