Want to know why ABC is moving "Jimmy Kimmel Live" to 11:35 p.m. from its midnight home?
Just follow the money.
In 2010, Kimmel's late-night show took in almost $82 million in advertising revenue, according to consulting firm Kantar Media. Last year, it took in almost $100 million. Clearly, Kimmel is on the rise and ABC thinks that moving him to an earlier time slot, when a bigger audience is available, will mean higher commercial rates.