Taylor Swift has scored another one for the record books, this time logging the best first-week digital sales for a single by a female artist for her new breakup song, “We Are Never Ever Getting Back Together,” which posted 623,000 paid downloads since its release last week.
That’s just 13,000 short of the overall digital single sales record set in 2009 by rapper Flo Rida with “Right Round,” according to Billboard, citing figures from Nielsen SoundScan. The song easily won the No. 1 slot on Billboard’s Digital Songs chart.
Swift’s track surpassed the previous single-week high mark for a woman set by Kesha’s “Tik Tok” in 2010, and it trumped Lady Gaga’s “Born This Way,” which had held the record for biggest first-week sales by a woman last year with 448,000.
“We Are Never Ever Getting Back Together” becomes only the seventh single to have sold more than 500,000 digital copies in one week, Billboard notes.