Facebook on Wednesday officially launched a new type of ad that shows up when you use the social network's search bar.
The new ads, called "Sponsored Results," to a degree follow in the footsteps of one of Facebook's biggest rivals: Google.
The ads show up when you search for a person, page, app or any other thing. To check them out, type in the word "Battle" and you may see an ad for a game called "Battle Pirates" show up. Zynga, Match.com and Marvel are also reportedly using the ads.
The ads show up before other search results, which may bug users, but you can get rid of the ads when you see them by clicking on a small x located toward their top right corner.
The ads were reported by TechCrunch, which also reported they were being tested last month.
Facebook confirmed the ads, saying in an email statement: "We recently started rolling out Sponsored Results more broadly."
The company formally announced the new ads in a note to marketers sent Wednesday, saying Sponsored Results gives brands distribution across one of the social network's most used features.