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T-Mobile brings back true unlimited data

August 22, 2012|By Salvador Rodriguez
  • After beginning to throttle its unlimited data users in early 2011, T-Mobile has introduced a new, true unlimited plan.
After beginning to throttle its unlimited data users in early 2011, T-Mobile… (T-Mobile )

After moving last year to an unlimited data plan that throttled speed after 2 gigabytes of usage, T-Mobile on Wednesday introduced a new, true unlimited data plan.

The Unlimited Nationwide 4G Data plan will become available on Sept. 5, and it will range in price, depending on what type of existing plan it is added to.

T-Mobile said the new unlimited data plan will cost $20 a month when added to a Value voice and text plan, and $30 a month when added to a Classic voice and text plan.

A plan that includes unlimited everything will cost $89.99 a month.

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said a statement from T-Mobile vice president of marketing Kevin McLaughlin.

Among its top U.S. network counterparts, only Sprint offers a similar deal, and it costs about $110 a month. But Sprint offers the iPhone; T-Mobile does not.

One of the new T-Mobile plan's flaws, though, is that it cannot be used for tethering -- that is, connecting multiple devices to the Internet.

MetroPCS, considered the fifth-largest carrier in the U.S., made a big announcement of its own Tuesday, saying it would begin offering an unlimited everything promotional plan for $55 a month for a limited time.

But T-Mobile has effectively stolen MetroPCS' thunder, and the spotlight is now on the pink carrier.

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