The commercial opens with a model -- nude save for an open jacket and a skimpy bikini bottom -- strutting toward the new car. Meticulously coifed long blond hair streams behind as the curvy model strips off the jacket and faces the camera.
Surprise. This car babe is actually a man, flat bare chest and all. A caption over the picture says in Japanese: Let’s turn our back on common sense.
The model in this Japanese commercial could double for Scarlett Johansson or one of the Hanson Brothers, depending on your perspective. He is Stav Strashko, a 20-year-old androgynous Ukrainian-born model who was raised in Israel.
The Toyota campaign seems to be the biggest brand he has ever worked for and is getting a huge online buzz.