A billboard not far from UCLA's campus that featured USC quarterback Matt Barkley was covered over Tuesday, one day after The Times first made light of it.
The billboard is near the corner of Westwood Boulevard and Lindbrook Drive and features Barkley, a Heisman Trophy favorite, looking skyward alongside the words, "We play to finish" with the LA in "play" highlighted.
Tim Tessalone, USC's athletic department spokesman, said Tuesday that covering the billboard "was not a USC decision."
"We did not agree with or were we involved in the decision to take the billboard down," he said.
UCLA officials also denied any involvement.
"We didn't have anything to do with it," said UCLA athletics spokesman Nick Ammazzalorso.
Craig Kelley, an associate athletic director for marketing, said Monday that USC chose locations for the boards.
"You have certain locations you can choose that are favorable and have high visibility, and we chose the ones that would work best for us at the time based on what was available.