Showing its social media savvy, USC has taken the standard online football player biography a step further by including Twitter handles on its website and depth chart.
Is a program that closed practices to the public to keep out agents and runners now willingly making its players available for interaction with anyone with a computer or mobile device?
Tim Tessalone, USC's sports information director, said the comparison was "apples and oranges," citing the ease in tracking players through search engines.
"Those accounts are out there anyway," he said. "They’re all very findable. All you have to be able to do is put in 'Twitter Matt Barkley' and it comes up.