Twitter is refining the way advertisers can target users, a move that could encourage more companies to advertise with the social network and boost its revenues.
The San Francisco company said marketers will now be able to send ads to Twitter users who are interested in the subject of the so-called "Promoted Tweets." Marketers will be able to select from 350 interest categories to refine their ad campaigns.
"By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets," the company said in a blog post Thursday.
As an example, Twitter said a marketer that is trying to promote an animated film about dogs could select the categories of "dogs," "animation," and "cartoons" to focus on users with those interests.