The mayoral campaign of Eric Garcetti used a new poll Monday to tout its candidate's early strength, while acknowledging that there are miles to go before Los Angeles elects its next mayor.
Bill Carrick, the Garcetti campaign's chief strategist, said the poll by Loyola Marymount University's Center for the Study of Los Angeles demonstrated that Garcetti's slim lead -- he was favored by 36.1% to Controller Wendy Greuel's 32.3% -- is bolstered by its breadth. As I reported in Monday's paper, Garcetti led across a number of demographic categories, including Latinos, Asians, Democrats, union households and voters of every education level as well as most income levels.
The campaign's principal challenge, Carrick said, is to reach across the city and expand the traditional voting base for a mayoral campaign. Garcetti leads strongly among Latinos and Asians, for instance, and turning out that vote will be crucial for him. Carrick predicted that at least 25% of the vote for mayor in March will come from Latinos, continuing the steady growth of that segment of the electorate. Some observers have speculated that Latino turnout may drop this time because Mayor Antonio Villaraigosa won't be on the ballot, and though Garcetti is of Mexican American descent, that fact may not be universally known.