An update for the Facebook Messenger app on Android released Tuesday will make it easier for non-members to sign up, create an account and begin communicating with their contacts over the service.
Facebook announced that people without accounts in India, Indonesia, Australia, Venezuela and South Africa will be able to create Messenger accounts with just their names and phone numbers over the next few weeks.
The social network's Peter Deng, a product director for the company, said the update is intended to draw in more users from those countries by making it easier to sign up, according to the New York Times. The company is betting that after using their messaging app, new users will want to use the rest of the services available on Facebook.
And with no regard for the fact that Monday was text messaging's 20th anniversary, Deng also said the messaging market is ripe for innovation.