BMW is showing something new at the Progressive International Motorcycle Show in Long Beach this weekend. And no, it's not a luxury touring bike or super expensive supersport model.
It's a pair of scooters.
Aside from the C1, a short-lived enclosed model that never made it to the U.S., these scooters are the German manufacturer's first.
BMW sees them as a way to interest younger riders in its lineup.
"Talk to young kids today and they don't even want a car," BMW product manager Sergio Carvajal said. "It's a big challenge for us."
BMW wanted something highly user friendly that wouldn't take much special training. Carvajal pointed out the three areas in which the scooters achieve that: clutchless transmision (akin to automatic trasmision in a car), stepthrough mounting (instead of requiring riders to swing a leg high over the seat) and built-in storage for shopping trips, hauling textbooks and so on.