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Long Beach motorcycle show: Suzuki doubles down on dual sport

December 09, 2012|By Charles Fleming
  • Suzuki is aiming for more market share in the dual sport segment by reintroducing the DR-Z400.
Suzuki is aiming for more market share in the dual sport segment by reintroducing… (Suzuki )

Suzuki has a large footprint on the convention floor at the Progressive International Motocycle Show and has been blowing minds with its Hayabusas, its millionth-manufactured GSXR, its bestselling Burgman 650 scooter, its impressive Boulevard C90T cruiser and its entry-level GW250 starter bike.

Getting less attention was the brand's reintroduction of the popular DR-Z400 and DR-200SE dual sport bikes.

This dual sport segment has been an active area of growth in motorcyling, often in years when sales of street bikes and dirt bikes were flat or descending. And it's a segment where Suzuki claims to already hold a 24% market share. Suzuki reps at the Long Beach motorcycle event said they were confident that number can rise, and will.

Expect to see more of those bikes in your local dealership soon, then. The DR-Z400 standard will retail at $6499. The DR-200SE will go for $4199.


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