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Delta Air Lines adds humor to its safety videos

December 09, 2012|By Hugo Martin

The Kiwis aren’t the only airline workers with a sense of humor.

In the last few years, Air New Zealand has produced several quirky airplane safety videos featuring nude flight attendants, fitness guru Richard Simmons and characters from the "Lord of the Rings" movies.

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Last month, Delta Air Lines unveiled its own humorous safety videos, apparently the first by a major U.S. airline.

The Delta videos include a robot passenger that turns itself off before takeoff, a warning sign prohibiting playing squash onboard and a passenger with two left feet, among other gags.

Delta said the videos are designed to get the attention of frequent fliers who have seen dozens of airline safety presentations over the years.

“The purpose of the video is very serious,” said Mauricio Parise, Delta’s general manager of marketing and communications. “But we want to make sure people are not disconnected with the message.”


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Follow Hugo Martin on Twitter at @hugomartin

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