First there was surfing Santa Claus and hockey-playing Santa. Now St. Nick is strapping on an oxygen tank to take photos underwater with shoppers at Sport Chalet.
The sporting goods chain, based in La Canada, is offering customers a free photo op with a scuba diving Santa on Dec. 15. at several stores including locales in Irvine, La Canada and Rancho Cucamonga.
"All this is required is a smile, swimsuit, and towel," the company said in a statement.
The scuba diving is limited to those 10 years old and over, although younger kids hoping to gurgle a few Christmas wishes can opt to snorkel with the big guy in the red suit. Diving experts will be on hand to assist novices.
Diving Santa is just the latest gimmick from retailers hoping to attract shoppers during the crucial holiday season. Some chains are opening 24 hours a day before Christmas and many others are offering perks such as free shipping to customers.