Social media buzz leading up to this Friday's release of "The Hobbit: An Unexpected Journey" is great. But for a new technology showing the movie at 48 frames per second... not so much.
According to data collected by research firm Fizziology, an overwhelming 60% of the conversation on social media platforms like Twitter and Facebook about the 48 frames per second version of "The Hobbit" -- which will be shown at only about 450 theaters out of 4,000-plus in the U.S. and Canada -- is negative. Only 10% is positive, while 30% is neutral.
"The Hobbit" is the first major studio movie to play at 48 frames per second. For more than 80 years, the industry standard has been 24 frames per second.
48 frames per second is by far the most common complaint about "The Hobbit" on social media, making up 45% of negative conversations. The film's hefty two-hour, 49-minute running time is No. 2 at 13%.