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Apple iTV coming soon? Stay tuned

December 12, 2012|By Salvador Rodriguez

Apple iTV rumors are getting back into full swing following a report saying the company is checking out several designs for a high-resolution television set.

The Cupertino-based tech company is sharing the designs with some of its suppliers, including Foxconn, which puts together the iPhone, and Sharp, the Wall Street Journal reported.

"It isn't a formal project yet. It is still in the early stage of testing," one of the report's unnamed sources said.

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According to the report, Apple has been testing television prototypes for a number of years, but has finally begun expanding its tests to include its supply chain partners.

Last week, Apple Chief Executive Tim Cook poured fuel onto the iTV-rumor fire when he was asked by NBC's Brian Williams about televisions -- during his first TV interview, ironically.

"It's an area of intense interest. I can't say more than that," Cook said.

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