Online Latino lifestyle network MiTu has raised an estimated $3 million from a group of investors, led by former News Corp. executive Peter Chernin's media holding company, the Chernin Group.
Other investors include Allen DeBevoise, chairman and chief executive of popular YouTube gamer channel Machinima, Juan Cristobal Ferrer of Ferrer Comunicacion, a Mexico City ad agency, and Advancit Capital, a venture capital firm founded by Shari Redstone.
Founded by television veterans Doug Greiff, Beatriz Acevedo and Roy Burstin, MiTu seeks to address a void in programing for young Latinos -- especially Spanish-speakers who have limited options in traditional media. MiTu seeks to provide culturally relevant shows across a range of lifestyle topics including food, health, beauty, the home, family and pop culture.
"We had an entire team scouring the Web, and there wasn't [this type of programming]. We could not believe it," Acevedo said. "We came to realize that ... this is an incredible opportunity."