12-12-12 is here: It's an eye-popping quirk of the calendar that has brides running for the altar, some wondering whether the world is going to come to an end and setting the stage for what is arguably the single greatest concert lineup -- and the single largest concert -- the world has ever known.
Plus, it's just kinda cool. (You know what's even cooler? At two points today, it will actually be 12:12:12 on 12-12-12!)
Assuming the world does not end today, 12-12-12 will mark what some believe will be the greatest concert lineup of all time: The 121212 Concert will be held tonight in New York's Madison Square Garden to raise money for victims of Superstorm Sandy. It will feature Bruce Springsteen, the Rolling Stones, the Who and Paul McCartney, to name a few.
It's estimated that more than 2 billion people around the globe will have access to the concert through a variety of broadcasts including movie screens, TV screens, computer screens and smartphone screens -- and, no doubt, a blizzard of social media updates using the designated #121212CONCERT