It's keeping up with the Joneses, retail edition.
Toys R Us says its stores will be open for 88 straight hours in the days leading up to Christmas, following in the footsteps of other retailers opening for shop-til-you-drop marathons to woo procrastinating consumers.
The retail marathon will start at 6 a.m. on Dec. 21 and conclude at 10 p.m. on Christmas Eve.
Troy Rice, executive vice president of stores and services, said the extended hours will allow people to shop "whenever it is convenient to them."
“By extending our shopping hours in the days leading up to Christmas, customers can take advantage of around-the-clock shopping at Toys R Us stores nationwide for all of their gift-giving needs,” Rice said.