Turning a profit on any of them may require more modest marketing budgets. To promote "Finding Nemo," Disney brought journalists from around the country to a media day at the California Academy of Sciences in San Francisco. There's no similar media junket planned for the 3-D re-release of "Monsters, Inc."
After the unimpressive showing for "Phantom Menace" in February, Fox and Lucasfilm scheduled the next two "Star Wars" movies just three weeks apart in September and October of 2013. That will enable the movie companies to run one set of commercials to promote both pictures.