The end is near. Or maybe it’s not. One way or the other, it’s time to party in Mexico.
For the past year, Mexican marketing teams have been promoting Dec. 21 (that's Friday) as the end of the Maya calendar, hinting that doomsday may be right around the corner. But now that the date is speeding toward us, the message has changed.
“Rather than the end of the world, the Maya people believe the end of the Maya calendar on Dec. 21, 2012, actually symbolizes the start of a new era and therefore is something to be celebrated,” said Dario Flota, general director of the Riviera Maya Destination Marketing Office.
“It is the start of an unmarked cycle, the Maya renaissance, a new beginning for interconnectedness, sustainability and self-reflection,” he said.
Bottom line: Folks all over Mexico will be celebrating the old era, or the new era, this week. And Riviera Maya has a full slate of activities planned.