Facebook is hoping to pique the interest of young people with a new iPhone messaging app that lets them “poke” their friends.
The giant social network on Friday rolled out Poke, which sends texts, photos and videos to friends that self-destruct within 10 seconds.
The messaging app is a direct competitor to Snapchat, which has skyrocketed in popularity among teens who want to send private messages that pop up and, once read, disappear. (Old timers on Facebook will remember that old-school poking – as in saying hello -- was once all the rage among the desktop crowd.)
Facebook isn’t just looking to appeal to its youthful demographic. It’s also looking to find new ways to engage users who are increasingly logging into Facebook from mobile devices. Facebook recently rolled out a new chat messenger service.