Pasadena is awash in white and cardinal red, and that should result in lots of green for local retailers.
The Rose Parade, a Pasadena tradition for more than 120 years, is expected to draw between 700,000 and 1 million visitors on New Year's Day, about the same as last year, said Paul Little, chief executive of the Pasadena Chamber of Commerce.
The parade viewing numbers are often impacted by the teams that play in the Rose Bowl game, and the fans that attend the game.
This year's matchup -- Stanford University versus the University of Wisconsin -- should have a strong following, Little said. (Both teams wear white and cardinal red.)