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Super Bowl statistics: Ad spots, sick days and supermodels

February 06, 2012|By Tiffany Hsu
  • The Fiat 500 Abarth "Seduction" commercial starring model Catrinel Menghia that aired during the Super Bowl helped increase traffic to Fiat's site by 138%.
The Fiat 500 Abarth "Seduction" commercial starring model… (Fiat )

Here's a by-the-numbers roundup of what went down off the gridiron during Sunday's Super Bowl, from beer to Twitter to all the TV ads.

47.8: Percentage of households that tuned in to the Super Bowl in the top 56 U.S. television markets, making it the third-most-watched big game ever, behind last year’s matchup between the Green Bay Packers and the Pittsburgh Steelers and the 1987 championship between the Giants and the Denver Broncos.

3: Percent of employees who say they will take a “sick day” – emphasis on the quotes – on post-Super Bowl Monday, according to jobs site Glassdoor.

9: Percentage of employees taking Monday as a vacation day.

$3.5 million: Average price for one 30-second ad on NBC during the game.

42: Percentage of social media conversations focusing on the commercials. Of all brands, Doritos claimed 14% of those Internet “voices,” according to Networked Insights.

15: Percentage of social media conversations that centered on Tom Brady and the attractiveness of his supermodel wife, Gisele Bundchen.

138: Percentage increase in traffic to the Fiat 500 Abarth website during the game, according to Edmunds.com. Might’ve had something to do with model Catrinel Menghia's role in the automaker’s commercial.

12,233: Tweets per second toward the end of the game, according to Twitter.

10,245: Tweets per second during Madonna’s halftime performance.

70,000: Flashlights used during Madonna’s set, according to the NFL blog.

23: Times increase in Google searches for “super bowl recipe” in week leading up to the Super Bowl.

11 million: Number of pizza slices Domino’s Pizza expected to sell Sunday. That’s about 80% more than a typical Sunday for the chain.

$10.8 billion: Amount spent on beer for the game, according to SaveOnBrew.com. That’s enough to buy 10 B2 Stealth bombers.

Correction: The earlier post incorrectly identified Fiat's model as Natasha Poly, who stars in another Fiat 500 campaign.

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