Super Bowl statistics: Ad spots, sick days and supermodels

February 06, 2012|By Tiffany Hsu
  • The Fiat 500 Abarth "Seduction" commercial starring model Catrinel Menghia that aired during the Super Bowl helped increase traffic to Fiat's site by 138%.
The Fiat 500 Abarth "Seduction" commercial starring model… (Fiat )

Here's a by-the-numbers roundup of what went down off the gridiron during Sunday's Super Bowl, from beer to Twitter to all the TV ads.

47.8: Percentage of households that tuned in to the Super Bowl in the top 56 U.S. television markets, making it the third-most-watched big game ever, behind last year’s matchup between the Green Bay Packers and the Pittsburgh Steelers and the 1987 championship between the Giants and the Denver Broncos.

3: Percent of employees who say they will take a “sick day” – emphasis on the quotes – on post-Super Bowl Monday, according to jobs site Glassdoor.

9: Percentage of employees taking Monday as a vacation day.

$3.5 million: Average price for one 30-second ad on NBC during the game.

42: Percentage of social media conversations focusing on the commercials. Of all brands, Doritos claimed 14% of those Internet “voices,” according to Networked Insights.

15: Percentage of social media conversations that centered on Tom Brady and the attractiveness of his supermodel wife, Gisele Bundchen.

138: Percentage increase in traffic to the Fiat 500 Abarth website during the game, according to Might’ve had something to do with model Catrinel Menghia's role in the automaker’s commercial.

12,233: Tweets per second toward the end of the game, according to Twitter.

10,245: Tweets per second during Madonna’s halftime performance.

70,000: Flashlights used during Madonna’s set, according to the NFL blog.

23: Times increase in Google searches for “super bowl recipe” in week leading up to the Super Bowl.

11 million: Number of pizza slices Domino’s Pizza expected to sell Sunday. That’s about 80% more than a typical Sunday for the chain.

$10.8 billion: Amount spent on beer for the game, according to That’s enough to buy 10 B2 Stealth bombers.

Correction: The earlier post incorrectly identified Fiat's model as Natasha Poly, who stars in another Fiat 500 campaign.


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