While many industries in California were buckling under the weight of the recession, so-called green businesses were struggling too -- just not as much, according to a new report.
From January 2009 through January 2010, the overall state economy lost 7% of its jobs, according to nonprofit research group Next 10’s Many Shades of Green report. During the same period, the core green economy -- composed of businesses involved in renewable energy, clean-fuel cars, water conservation, emissions trading and more -- suffered a 3% job loss.
That left 169,800 green jobs in the state at the start of 2010. Regions such as San Diego, the Bay Area and Sacramento remained resilient with less than a 2% green employment decline. Los Angeles, which has more than 20% of all green jobs in the state, saw its positions slip 4% to 26,600.
The report suggests that amid volatile prices and tight markets, green entrepreneurs and their products and services will become increasingly competitive. California’s strong foundation of environmentally focused innovation and research, as well as its early-adopter culture, will also help.