With the royal wedding, the Japan earthquake, the Occupy movement and the Arab spring, it’s not like there was a shortage of news in 2011. But you wouldn’t know it looking at newsstand sales for the nation’s magazines.
Though some brands, such as Food Network Magazine, ended up, single-copy sales of consumer magazines took a hit in the second half of last year, according to the Audit Bureau of Circulations. Publishers sold 28.9 million newsstand copies – 9.96% less than the number sold over the same period in 2010.
Women’s and celebrity rags especially suffered. All three of the highest-volume publications slipped, with Cosmopolitan down 6.7%, Woman’s World down 8.3% and People down 12%.
Other major names, such as In Style, National Enquirer and Vanity Fair, endured double digit plunges as stores pushed magazine racks into less trafficked aisles and consumers resisted impulse buys. Newsstand sales for O, the Oprah Magazine, dived 32%.