In case you can’t tell which foods at Wal-Mart are healthful, the world’s largest retailer will make it obvious right on the package with a Great For You label.
Wal-Mart, which now also claims to be the largest food seller in the country, will slap the green icon on the front of whatever in-house brands it deems to be nourishing. Starting this spring, those items will include Wal-Mart's Great Value tomato puree, pure canola oil, whole wheat bread and other foods that meet a certain nutrition standard.
The label, Wal-Mart, can also be used by other major food brands. The Bentonville, Ark.-based chain said it worked with customers, suppliers, health groups and more to develop the Great For You guidelines.
Even First Lady Michelle Obama, with whom Wal-Mart has worked in the past on dietary initiatives, lauded the effort, saying that “giving parents the information they need to make healthy choices is a key piece of solving childhood obesity.”