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#Valentine's Day: A hit with the ladies, not with the fellas

February 13, 2012|By Deborah Netburn
  • Boxes of Valentine's Day chocolates at Ye Olde Pepper Companie in North Andover, Mass.
Boxes of Valentine's Day chocolates at Ye Olde Pepper Companie in… (Elise Amendola / Associated…)

Roses are red

Violets are blue

On Twitter, men don't like Valentine's Day

But the ladies sure do!

And we've got a study to prove it.

Ladies are twice as likely to tweet about Valentine's Day as men, according to NM Incite, a Nielsen McKinsey company that tracks social media trends.

The company also reports that women are twice as likely as men to have positive things to say about the holiday.

No major surprises there, but let's take a close look at the numbers.

NM Incite says in an analysis of more than 70,000 tweets between Feb. 10 and 12 it found that 66% of the people tweeting about Valentine's Day were women, while only 34% were men.

The female tweets broke down like this: 36% were on the subject of not having a date, 32% were about realizing that Valentine's Day is coming and 10% were about buying a gift.

For the tweets generated by men, 25% were about not having a date, 14% were about sharing advice  and 9% were about disliking the holiday period.

We did our own mini-survey of Valentine's Day tweets, and here's what we found:  Lots of Valentine's Day deals from places like Abercrombie & Fitch, Victoria Secret and CVS.

And also this joke retweeted all over the place: "Valentine's Day is cancelled! Mathematical proof: 14-02-12 = 0"

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