In its new reality TV competition "Fashion Star," NBC is partnering with major retailers to bring winning outfits from its design competitions to stores immediately.
Patterned after the successful "Project Runway" hosted by Heidi Klum, the show pits 14 unknown designers against one another in weekly challenges to produce clothes that will be judged by a panel of fashion industry insiders.
But instead of magazine editors or models, Fashion Star's judges are buyers from Macy's, Saks Fifth Avenue and H&M. Each week, these fashion folk will make "on-the-spot" decisions to buy and carry pieces from among the outfits they are judging.
"At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week," the show's website said. "What viewers see on TV that night will be on the streets and in stores immediately."