March Madness is going over the top. Turner Broadcasting, which along with CBS Corp. shares the rights for the annual NCAA college basketball tournament, is going to offer its coverage of the event over the Internet for $3.99.
The 64-team NCAA tournament runs about a month and ends in early April. The championship game often draws more than 20 million viewers.
Previously, people could watch games for free on the NCAA website, but not anymore. Games that CBS carries will remain available for free online.
The move by Turner is aimed at consumers who do not subscribe to cable or satellite TV and those who do subscribe but whose distributors have not yet put in place a system to allow customers to watch cable content online.