Hey there, media savvy generation -- as we enter the Lenten season, Pope Benedict XVI would like your attention, and he and the Pontifical Council for Social Communications think they know just how to get it: with one Papal tweet a day throughout the 40 days of Lent.
After all, as Msgr. Paul Tighe, secretary of the Pontifical Council for Social Communications points out, "many of the key Gospel ideas are readily rendered in just 140 characters."
Anybody can sign up to follow the pope, whose papal message will be tweeted in English, Spanish, Italian, French, German and soon in Portuguese via @Pope2YouVatican, but this effort was conceived to bring the unfaithful back to the fold.
The Vatican is hoping that by putting snippets of the pope's message up on Twitter, it will be retweeted and retweeted, making its way throughout the Twittersphere and possibly having an impact on someone who has given up on religion or who at any rate has given up on Lent.