At this year's Spade presentation during New York Fashion Week, "it was amazing the amount of coverage we had, the hits we had and the people that picked up something about us or were talking about us," Lloyd says. "I don't know for certain, but it seemed like the fact that Brad and I were working together helped that. His notoriety is out there, his show is out there and it was kind of the perfect storm."
Lloyd calls Goreski a true gentleman. "He's just a really, really nice guy. He's generous and warm to everybody. Whether it's the models, the makeup artists, the girls doing the nails or serving the food, he's extremely respectful."
It's a trait others point out as well. "He's very enthusiastic," says Arthur Wayne, vice president of global public relations for Brooks Brothers, who first met Goreski while the latter was still in Zoe's employ. "He learned from the best in the business, and I think he's genuinely enjoying coming into his own. He seems grateful and appreciative that he's been so embraced both within the fashion world and by the consumer."
Which is why, now that he's getting stopped for photographs, introductions and silly questions four times as much as he was during the last New York Fashion Week, Goreski has made it a point to adjust his schedule to account for his current celebrity status.
"It's stop and start, and I kind of have to build in a little extra time," he says after successfully navigating from the Lincoln Center tents to Columbus Avenue. "But it's better to have them stop you than to let you walk by."