Vintage linen postcard showing view of Meddocino Drive as it winds through… (Curt Teich Postcard Archives…)
Return to David L. Ulin's review of this essay.
PARADISE
I shall attempt, in this piece, an appraisal of the civilization of Southern California, but it occurs to me that before I begin I had better give you some idea what the place looks like. If you are like myself before I came here, you have formed, from Sunkist ads, newsreels, movie magazines, railroad folders, and so on, a somewhat false picture of it, and you will have to get rid of this before you can understand what I am trying to say.
Wash out, then, the "land of sunshine, fruit, and flowers": all these are here, but not with the lush, verdant fragrance that you have probably imagined. A celebrated movie comedian is credited with the remark that "the flowers don't smell and the women do," but in my observation nothing smells. Wash out the girl with the red cheeks peeping coyly from behind a spray of orange leaves. The girl is here, but the dry air has taken the red out of her cheeks; the orange trees are here, but they don't look that way: the whole picture has too much pep, life, and moisture in it.
Wash out the palm trees, half visible beyond the tap dancing platform. Palm trees are here, but they are all phonies, planted by people bemused with the notion of a sub-tropical climate, and they are so out of harmony with their surroundings that they hardly arrest your notice. Wash out the movie palazzos, so impressive in the photographs. They are here too, at any rate in a place called Beverly Hills, not far from Hollywood; but they are like the palm trees, so implausible in their surroundings that they take on the lifelessness of movie sets. Above all, wash out the cool green that seems to be the main feature of all illustrations got out by railroads. Wash that out and keep it out.
When you have got this far, you can begin quite starkly with a desert. As to what this desert looked like before it was touched by man you can get an idea by following it across the Mexican border into Lower California, where man is feeble and touches no more than he has to. On one side you can put an ocean, a placid oily-looking ocean that laps the sand with no sign of life on it except an occasional seal squirming through the swells, and almost no color. On the other side, some hundreds of miles inland, put some mountains. Between ocean and mountains, put some high hills that look as if they were spilled out carelessly with a gigantic sugar scoop, and between the hills, wide, flat valleys. Have both hills and valleys a gray, sunbaked tan; put a few tufts of dry grass on the hills and occasional clumps of stunted trees in the valleys, but see that the naked earth shows through everything that grows on it.
You are now ready for the handiwork of man. I suggest that you put it in with water-color, for if it blurs here and there, and lacks a very clear outline, that will be so much the better. The hills you can leave just as they were. In the valleys, in addition to the stunted clumps you already have, put in some trees: a few palms, eucalyptus, orange, fig, pomegranate, and other varieties that require little water. You might smear in some patches of green lawn, with hose sprinkling them: it will remind you that bringing water in by pipeline is still the outstanding accomplishment of man in this region.
Now then, put in some houses. Most of them should be plain white stucco with red tile roofs, for the prevalent architecture is Spanish, although a mongrel Spanish that is corrupted by every style known on earth, and a few styles not hitherto known. But you can also let your fancy run at this point, and put in some structures ad lib., just to exhibit your technique. If a filling-station occurs to you, a replica of the Taj Mahal, faithfully executed in lath and plaster, put that in. If you hit on a hot-dog stand in the shape of a hot dog, prone, with portholes for windows and a sign reading "Alligator Farm," put that in. Never mind why a hot-dog stand should have portholes for windows and a new line of alligators: we are concerned here with appearances, and will get to that part later.
If you think a blacksmith shop in the shape of a gilded tea-kettle would be an agreeable nifty, put that in; by the time you get it there it will be an Automobile Laundry, Cars Washed, 50¢, but leave it in anyhow. You might throw in a few structures in the shape of lemons, oranges, pagodas, igloos, windmills, mosques, and kangaroo heads, without bothering to inquire what they are doing there; if you must have signs on them, mark them "For Sale, Cheap." For the rest, long rows of wire poles, some advertising statuary done in papier maché , and the usual bungalows and tract offices. It doesn't matter much, so you paint everything up gaudily and have it different from the place next door.