As Netflix Inc. prepares to premiere its first original series, "Lilyhammer," on Feb. 6, the video subscription service has settled on a scheduling strategy suited for the digital world: making every episode available at once.
Signaling that it's embracing users' preference to watch multiple episodes of their favorite programs as a marathon, Netflix won't be spacing out the eight 45-minute installments of its first season of the comedic crime series over several weeks.
"If you love the first episode, there is no need to wait until next week, or to set a DVR, to catch the next one," Netflix's chief content officer, Ted Sarandos, said in a statement Tuesday.
"Lilyhammer" stars E Street Band guitarist Steven Van Zandt in a role similar to the one he played on the popular and now defunct HBO series "The Sopranos," as a gangster in the federal witness protection program who moves to Lillehammer, Norway. Netflix is the exclusive distributor of the show, which is produced in Norway, the U.S., Canada and Latin America.