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Apple reportedly plans mini stores in Target locations

Sources tell AppleInsider website that merchandising would be in smaller metropolitan areas without their own Apple stores. The company has a similar arrangement with Best Buy.

January 07, 2012|By Nathan Olivarez-Giles, Los Angeles Times

In an effort to expand its retail reach, Apple is reportedly planning to open mini Apple stores inside select Target locations later this year.

As many as 25 locations in smaller metro areas not large enough for Apple stores of their own could end up with the Apple store setups in Target locations, the website AppleInsider reported Friday, citing a source that it said was familiar with Apple's plans.

Officials at Apple weren't available for comment on the report — the company's usual practice is to decline to comment on rumors — but the tech giant has taken this type of approach before.

Hundreds of Best Buy locations feature Apple store displays, with Apple signage and tables that match the look of Apple's retail locations.

At some Best Buy stores, there are even Apple staffers on hand at times to explain products and show iPads, iPhones, iPods, iMacs and MacBook laptops, as well as accessories.

Target sells iPods, iPhones and iPads but not Mac computers. That is likely to change with the Apple store-within-a store plan, AppleInsider said.

nathan.olivarezgiles@latimes.com

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