Finally, something for the ladies?
The Axe brand from Unilever, which made a name for itself with risque ads featuring women chasing men who doused themselves with its body spray, is rolling out a fragrance for women.
The Anarchy line has his and her versions, and will hit store shelves accompanied by a slew of suggestive commercials that imply pursuit goes both ways (as long as you smell nice).
In one TV spot, a female cop chases a masked jewelry thief down alleyways while both shed clothing during the pursuit. At the end, the cop has unclipped her gun belt, and the robber has thrown away his loot. They stare at each other, chests heaving, and move to kiss.