In South Africa, restaurant chain Wimpy is welcoming blind customers -- by serving them burgers with words in Braille spelled out on their buns with sesame seeds.
In a viral YouTube video promoting its in-store Braille menus, the company shows the seeds being meticulously placed onto the bread with tweezers before being baked. Diners at three Braille organizations were then given the 15 burgers, which were marked with descriptions such as “100% pure beef.”
Fast-food advertising has always been heavy on the gimmicks and envelope-pushing. Carl’s Jr. has relied on beauty queens and racy spots featuring reality royalty such as Kim Kardashian and Paris Hilton. A recent Burger King ad in Russia featured a tattoo artist and a unicorn.
The tactic isn’t always successful. After viewers took offense, Johannesburg, South Africa, chain Nando’s had to pull a cheeky ad campaign last year that featured dead dictators sharing a meal.