Calling all inventors: Wal-Mart Stores Inc. wants you to parade your stuff.
The nation’s largest retailer is holding a contest, called Get on the Shelf, for a chance to snag a spot on its stores and website for your product.
Think of it as American Idol: Retail Edition
“That’s uncovering the next great singer, this is uncovering the next product,” said Chris Bolte, vice president of @WalmartLabs, the retailer’s social media and e-commerce arm. “This is a way for us to really provide our consumers with a voice on the kind of products that Wal-Mart carries.”
That’s because the contest will be determined by the public, who will vote on videos created by contestants and posted onto http://GetOnTheShelf.com. Aspiring businesses and individuals have until Feb. 22 to upload a clip about their product onto the site. That will be followed by two rounds of voting online by the general public. The first bout, from March 7 to April 4, will winnow the field down to 10 finalists; the second round from April 11 to April 24 will determine three winners.