Advertisement
YOU ARE HERE: LAT HomeCollectionsInventors

Wal-Mart holds contest for inventors to offer their products

January 18, 2012|By Shan Li
  • Wal-Mart's Get on the Shelf submissions website.
Wal-Mart's Get on the Shelf submissions website. (Wal-Mart Stores Inc. )

Calling all inventors: Wal-Mart Stores Inc. wants you to parade your stuff.

The nation’s largest retailer is holding a contest, called Get on the Shelf, for a chance to snag a spot on its stores and website for your product.

Think of it as American Idol: Retail Edition

“That’s uncovering the next great singer, this is uncovering the next product,” said Chris Bolte, vice president of @WalmartLabs, the retailer’s social media and e-commerce arm. “This is a way for us to really provide our consumers with a voice on the kind of products that Wal-Mart carries.”

That’s because the contest will be determined by the public, who will vote on videos created by contestants and posted onto http://GetOnTheShelf.com. Aspiring businesses and individuals have until Feb. 22 to upload a clip about their product onto the site. That will be followed by two rounds of voting online by the general public. The first bout, from March 7 to April 4, will winnow the field down to 10 finalists; the second round from April 11 to April 24 will determine three winners.

The grand prize winner will be sold online and at select Wal-Marts around the country, while the other two top vote-getters will be available on Walmart.com.

There are some guidelines: Contestants must own the U.S. rights to the product. The item has to be legal and fall into a category already sold by the retailer (so no aircraft please).

Although Wal-Mart officially announces the contest today, the submissions website has been up and running for a few weeks. Early entries include hot sauce, dog booties and liquid vitamin.

Bolte said a blockbuster product could be sold indefinitely through Wal-Mart.

“If a product does really well and continues to do well -- we have 9,000 stores globally," Bolte said. “We can see it going out anywhere.”

RELATED:

Wal-Mart recalls powdered infant formula

No felony charges in Wal-Mart pepper-spray case

Wal-Mart customers hit by pepper spray describe chaos

Advertisement
Los Angeles Times Articles
|
|
|