Johnnie Walker whiskey it’s not, but the Black Label burgers being tested at Wendy’s are also aiming for high-end tastes.
The Bacon Portabella and Spicy Santa Fe burgers are “in the very early stages,” said Wendy’s spokesman Denny Lynch. According to GrubGrade, the sandwiches cost just under $5 each and feature ingredients such as mushroom sauce, Muenster cheese, guacamole and more.
The fast-food chain has been especially active recently, with a new chief executive promising to tackle fast-casual competitors such as Smashburger, and menu upgrades such as Dave’s Hot 'N Juicy and the "W" burger line in the U.S. and a $16 foie gras burger in Japan.
Wendy’s and other quick-service restaurants are innovating as consumer tastes evolve, especially among the large youth base. A new forecast this week from research company NPD Group predicts that demand for spicier and more flavorful foods will grow in 2012.