Google says iGoogle is soon going the way of Aardvark.
Since Larry Page took the helm as Google chief executive in April 2011, the tech giant has more aggressively closed services to focus on its strengths. Now five more products, including Google Video and iGoogle, are on the chopping block, the company announced Tuesday in a blog post.
Some of these products are getting the axe because they became outdated or redundant, Google said.
Take Google Video, which stopped taking uploads in May 2009. It’s now officially migrating all users’ content to YouTube. Users have until August 20 to “migrate, delete or download” their videos, the company said.
iGoogle, the search giant’s personalized Web portal, launched in 2005. It will retire in November 2013.
iGoogle was created “before anyone could fully imagine the ways that today's web and mobile apps would put personalized, real-time information at your fingertips,” the company said. “With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down.”