If you look at what's trending on Yahoo, you might think today is not just Fried Chicken Day but also White People's Day. But before you pack up a picnic or go looking for the parade, that was actually two days ago, according to comedian Chris Rock.
In his typical in-your-face-manner, Rock sent out a provocative missive on Twitter for Independence Day that's stirring up a bit of chatter still on Friday.
"Happy white peoples independence day the slaves weren't free but I'm sure they enjoyed fireworks," he tweeted.
Frankly, it's fairly tame on the Rock scale of controversy, but it has still managed to elicit heated response.
One from Jeff Schrieber read: "
@chrisrockSlavery existed for 2000yrs before America. We eradicated it in 100yrs. We now have a black POTUS." He followed it with a hashtag of a dismissive direction involving the F bomb.
Some found humor in Rock's tweet, including actor Don Cheadle, who received a Twit storm of replies.
Actor Zach Braff tweeted something less direct, but along the same lines as Chris Rock and was retweeted 745 times. He did catch a little flak as well.
We've scooped up a bit of the overall reaction online.