The Ford F series pickup truck and Toyota’s Camry family sedan dominated U.S. auto sales during the first half of this year.
Ford sold 310,141 F series trucks, a 14% gain from the same period a year earlier, according to Autodata Corp.
The truck is well on its way to becoming the bestselling vehicle in America again this year. It has held the top spot for about three decades and leads the Camry, its closest competitor, by almost 90,000 vehicles.
The Camry, also a perennial sales leader in the passenger car segment of the market, logged 213,903 sales so far this year, a 45% gain. A complete redesign of the vehicle for the current model year has helped sales, as well as the easing of an inventory crunch that resulted from a part shortage after the earthquake in Japan last year. Most Camrys sold in the U.S. are built at a factory in Kentucky, but the earthquake upended production in Japan of a few components needed to produce the car.
The Camry will face more competition in the second half of this year.
Honda plans to release a new version of the Accord, Ford is bringing out a redesigned Fusion, Nissan has just come out with a new generation Altima, and Chevrolet is launching a new Malibu. These nameplates are already strong sellers in the family sedan market and the launches are expected to be accompanied by big marketing campaigns that should generate sales.