Smaller-format urban Target stores, called CityTargets, are opening… (Target )
Retail giant Target Corp., which has several smaller-format urban stores in the works in California, will open a location in Westwood on July 29.
California will have four of these urban Target stores, dubbed CityTargets, with three in Los Angeles and one in San Francisco.
The Westood shop, which is nestled in the Westwood Market Place near UCLA, will open first, followed on Oct. 14 by the eagerly anticipated downtown store in the Fig at 7th mall. Another CityTarget is slated to open near the Beverly Center in March.
The urban stores will carry fresh groceries, household basics and the other product categories offered by a standard Target, but will be tweaked for city residents and commuters. So, there will be fewer barbecue grills and more prepackaged foods.
Target's move is part of a new direction among big-box retailers to bring smaller stores to more dense urban areas.
Best Buy is downsizing some of its locations and opening smaller outlets.Wal-Mart has announced plans to open more than a dozen of its smaller-format Neighborhood Markets in California, including one in downtown Los Angeles' Chinatown neighborhood.
The smaller CityTarget stores will range from 85,000 to 100,000 square feet; in comparison, the average Target is 130,000 square feet and the average Super Target is 175,000 square feet.
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