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After Twitter divorce, LinkedIn eyes a new look

July 11, 2012|By Salvador Rodriguez
  • LinkedIn's new look includes a menu bar that remains at the top of the page when you scroll and a darker color pallette.
LinkedIn's new look includes a menu bar that remains at the top of the… (Donna Serdula / LinkedIn-Makeover.com )

LinkedIn has confirmed it is testing a redesign of its website, which comes not long after the professional networking site stopped displaying content from Twitter.

The new-look LinkedIn is intended to make people want to stay on the site longer, according to a report that says the new site emphasizes building relationships and more effectively curates content shared by users.

LinkedIn's new look includes a menu bar that remains at the top of the page when you scroll down, and it has also switched to a darker look, with gray replacing the white background and black being the color of the menu bar.

The redesign also looks to make things much simpler to do. As TechCrunch points out, with the menu bar always near, it's easy to create messages more quickly. This is also consistent in the "people who have viewed your profile" page, where a "Message/Connect" button now is presented next to the people who appear.

However, the new look is definitely still a test. As Donna Serdula of LinkedIn-MakeOver.com points out, the new look disappeared when she left the home page.

“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” a LinkedIn spokesman told TechCrunch.

The new looks comes just a few weeks after LinkedIn announced it would stop displaying content from Twitter due to policy changes by the short-messages social network.

It's unclear how long LinkedIn has known it would stop displaying tweets, but it obviously raises the question of whether that change was the catalyst for the face lift LinkedIn may soon undergo as it works to keep users coming back to its service.

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